The concept behind this campaign was to take advantage of the Mother's Day occasion and associate it with ASUS laptops (ultra-thin) through the hashtag phrase "Your mom is #Ultra". A live marketing action was executed, in which the company responded in real time with personal tributes to each comment that contained the hashtag phrase. The results were amazing, with 794 tribute posts generating 282,496 views and involving 12,416 users (approximately one third of the target audience), resulting in a viral rate of 3.0846%.
