The company aimed to enhance its digital presence and promote self-service options among its customer base. To this end, a significant advertising campaign was launched to engage customers. In addition, an internal campaign, using the hashtag #usemeuvivo, was conducted to promote employee and partner engagement. Using playful content, the campaign effectively communicated the launch of the Meu Vivo app. Through a combination of rewards and training, the campaign revolved around the concept of "share to win", encouraging customers to actively participate and share their experiences.
